General Bank of Canada is a Schedule 1 Chartered bank, headquartered in Edmonton, Alberta. Launched in 2005, the General Bank of Canada started with only 3 employees. Since then, the company has grown to over 50 employees and has helped more than 120,000 Canadians.
Our design team researched extensively to find a unique and visual way to present their services and simplify their navigation structure. Previously, the website used a series of drop-down menus to explain various subsets of each service. The new General Bank website is a much more condensed and visual version of its predecessor.
Our goal was to effectively communicate the company's values, including Integrity, Stewardship, and Community. Our team sourced all photography and color matched images to help bring their values to life.